Azur Retreat is a new, luxurious getaway, "hidden" in the idyllic jewel of the Ionian, Meganissi island.
ForestView designed the complete digital marketing strategy.
2.3Million Media Reach
Our strategic decision was to create a distinct differentiation in our communication for each of our target audiences and to combine Resort & Destination Marketing practices.
- Local Awareness Campaign: We created a cross-Media, high proximity targeting campaign, promoting Azur Retreat’s restaurant, spa and similar services to the vibrant yachting scene in the area, mainly through mobile devices.
- Domestic / International Campaign: We created a complete digital marketing plan and strategy across multiple communication channels to increase awareness and to promote the full Azur Retreat experience, by focusing on last minute booking.
Through the bespoke communication carried out by ForestView, within a very short period of 2 months and with several real-time adjustments in response to the shifting realities in world tourism due to COVID-19 in the summer of 2021
we succeeded in introducing a brand new resort in Meganissi to its intended audience, received positive reviews from its satisfied visitors and to thrived during the tourist season, generating a very positive impact in bookings.
+402 Bookings in 2 months
+150K Visitors to Website
+2,3M Media Reach
>585K Social Engagements