Frezyderm is a leading brand in Over the Counter (OTC) products, with a strong presence and market share across all pharmacies in Greece. Naturally, this also translates into a robust, widespread presence in the highly competitive and developed e-retail sector.
We set specific criteria of success for each brand, depending on seasonality, current market share vs competition and overall marketing communications that may affect demand.
72.168 website visitors
By partnering with Project Agora Commerce, we managed to target consumers while they were inside many of the leading pharmacy e-shops, targeting them with our product suggestions when it was most effective.
For the duration of the project:
Unlocked opportunities for incremental sales, though sparking impulse purchases.
Boosted product discoverability and revenues in product segments where the brand has a challenger status.
Achieved a very high ROAS of up to x15 by reaching consumers at the point of purchase.