THE GOAL
How much better can a mega-brand hope to become, when it already has 4 million visitors in their physical stores and over 3 million sessions, originating from organic traffic sources, to its e-shop every year?
THE STRATEGY
Digital Media, creative materials and real-time data analytics were incorporated seamlessly, using Artificial Intelligence to orchestrate and measure all communications.
We implemented a cross-media approach through multiple channels (Google Search, Display, Facebook, Instagram, Native Content Discovery), enabling a diverse and constant communication with consumers throughout their purchase journey.
By collecting and analyzing data signals from multiple sources, we can identify proximity-to-purchase for our target audience, serve the right message to nudge them along and measure / optimize our effectiveness within the consumer journey as a whole.
1.3 Million € incremental revenue
THE WAY
We created 57 custom audiences within Google Analytics, which are updated and expanded upon constantly, in accordance with the commercial strategy of each product category.
15 Google Ads custom audience segments
5 Custom Native Content Discovery audiences
Are mirrored in 40 Facebook / Instagram
custom audiences & 40 Lookalike audiences
THE RESULTS
Within the first 12 months:
1,3M€ Incremental Revenue
x46 ROAS (Direct attribution ROAS x13 vs x8 target)
+39,77% Sessions YoY, 61,53% Order Value from Returning Visitors
