Sani Resort, a world class luxury holiday destination, featuring five award winning hotels, teamed up with ForestView to increase control over the direct booking process.
The majority of direct booking is fueled by Google Search campaigns, especially targeted on branded queries. Therefore, online marketing efforts are aimed predominantly in high proximity to the moment of purchase.
47 % increase in website visitors
Created a multi channel campaign, aimed both at established countries of origin (UK and Russia), but also increasing our control and expanding to new geos.
By implementing communications across multiple touchpoints, including AI Powered Programmatic Display and video, Social Media and popular Native Advertising networks, we followed prospective clients throughout their customer journey, retaining their interest beyond the dreaming and into the planning phase.
For the duration of the campaign:
47% Increase in website visitors.
56% Increase in bookings from new countries (mainly Germany, Switzerland, France and Belgium).