With 11 stores across Attica, the brand still has both the legacy and the coverage to stand above the multitude of challengers that keep springing up and disappearing after a few seasons.
However, Simply Burgers faced pressure from two directions. Covid-19 induced restrictions had directly affected the dine-in traffic, which represent a significant percentage of the revenues. Most importantly, though, with all this noise from an oversupply of similar offerings, it was getting ever more difficult for Simply Burgers to cut through and stand out.
Everyone claims that they can do burgers better, these days…
Our recipe for success has always been to do things the “simply” way.
You can never beat the real thing.
While the competition strives to stand out by adding more and exotic ingredients, we created a hero product that had nothing more but two pieces of bread, one sauce, a piece of cheese and a burger patty. But… each ingredient was AWESOME!
Thus, we created the Black Series, Limited Edition, “La Bistecca” Simply Burger.
The product was accounted for 11% of the total orders received during its’ run; ranking among the most successful limited edition burgers in Simply Burgers’ history, even though it was the most expensive single burger item in the menu and was not available to order via food delivery apps.
The basket value of orders that included the “La Bistecca” was 31% higher than our average.
Simply Burgers experienced several “sold out” days throughout the product’s run on several stores of the restaurant network.
ForestView re-activated ~3.000 customers that hadn’t ordered from Simply Burgers for 3 months or more.
During a post-campaign consumer research, Simply Burgers saw a significant increase in responses that described Simply Burgers as “Tasty”, “High Quality” and “Cool”.
7, Taki Kavalieratou Str. Building B, 14564 Kifisia, Greece
T.: +30214-40 08300 / E.: contact@forestview.eu