– CLIENT
Vechro Paints
– CHANNELS
TV, Point of Sale, Online Media, Social Media
– PROJECTIVE TIMELINE
12 months
– FORESTVIEW ROLE
Creative
THE GOAL
Vechro Paints had to overcome a challenge as a brand that operates in a rather commoditized market mainly associated with low emotional value.
The need was to become more consumer centric and project the set of values and beliefs the company stands for. The aim was to express a promise, a purpose and specific language that subconsciously would act as the reason why consumers prefer Vechro among rationally equal products.
THE STRATEGY
ForestView audited the Market, the Competition and the Consumer. It was clear that there was need for a promise which would be close to the "hearts and minds" of the Brand's audience. It was a matter of tackling emotion and attracting relevance both in terms of psychology and timing.
Vechro: “The Power of Color”
- A - larger than Brand - long term, sustainable Brand Purpose.
- Delivering far more than just a product message but creating a meaningful connection with the customers; positioning Vechro Paints higher from its category.
The power of colour
THE WAY
ForestView took advantage of real time marketing activations and social empowerment under main theme.
Aiming to become the ambassador of empowering a better life and even more relevant to consumer and society.
