The aim of the communication plan was to position VECHRO as the real leader in eco-friendly paints in consumers' perception.
We aimed on creating branded demand, focusing all our efforts to the consumers themselves and especially women and men 25-44...
+ 27.81% increase in sales of Smaltoplast Silk
Our campaign visualizes the odorless, ecological composition and method of production of the VECHRO products through a single-minded, memorable image: colored noses…
In a period of just 3 months we managed to create significant business impact as a result of higher brand demand.
+ 11.76% total increase in sales from the network of retail partners.
+ 15.28% increase in sales of Smaltoplast Extra.
+ 27.81% increase in sales of Smaltoplast Silk.