VR Academi assigned ForestView to design a holistic solution to improve the website performance. Aiming to increase the number of subscriptions and deliver a profitable ROI to showcase to potential global investors how the innovative model is scalable and self-financing. The campaign was awarded with the Bronze prize at the “Excellence in Ecommerce Services” category at e-VOLUTION AWARDS 2022.
A. Conversion Rate Optimization (CRO): 1.Reduced friction in the website funnel – ForestView reduced the steps needed to complete conversion, as well as upscaled the forms. 2. Identified and fixed main user experience (UX) issues. 3. Improved copy and content on course pages – trying to answer the questions: a) what VR Academi does?, b) what makes VR Academi unique? & c) why the user should choose VR Academi over the competition? 4. Fixed all functionality and design issues.
B. Media Services: 1.Primary Target Persona was defined as: high income expats within specific geo-locations with focus on moms with children aged 9-17; the decision makers. 2. Google Search as a tool for demand generation regarding STEAM child education as well as dynamic campaigns to promote brand and basic courses. 3. Facebook, Instagram, Google Smart Display, Native and YouTube to educate parents of all services provided. 4. Multi-level retargeting campaign to encourage user engagement across all steps of the consumer journey.
-20% CPA (vs the target CPA)
+13% Conversion Rate
-12% Bounce Rate
x2,5 ROAS
7, Taki Kavalieratou Str. Building B, 14564 Kifisia, Greece
T.: +30214-40 08300 / E.: contact@forestview.eu