Offline, Realtime Attribution
By implementing offline, call tracking technology for each of our communications channels and creatives, we achieved real time, last click attribution of leads managed by Euroclinic’s call center.
This gave us a clear view of the effectiveness each communication channel had - 75% of booked appointments went through the call center, after all – reducing our cost per lead drastically, directly impacting return on advertising spend.
Based on the same technology, we created a Google Analytics custom report, which allowed us to analyze on site customer behavior and search terms used, which was then fed back to our SEM strategy and allowed us to identify long tail, high value keywords.
Dynamic Creative Optimization
Using ForestView’s proprietary “Chameleon” technology, we empowered 1to1 customization throughout all display Media.
Chameleon allows real-time customization and optimization of the products each user is shown, based on CTR and CR, depending on their audience segment, as well as their on site behavior.
At the same time, by implementing it centrally, on a campaign level, we ensured brand safety and consistency, gaining in awareness and increased organic and direct traffic as a bi-product.