Impacting Traveler Choice
The majority of direct booking is fueled by Google Search campaigns, especially targeted on branded queries. Therefore, online marketing efforts are aimed predominantly in high proximity to the moment of purchase. This passive approach is limited by the (not inconsiderate) brand awareness and loyalty of Sani Resorts.
Created a multi channel campaign, aimed both at established countries of origin (UK and Russia), but also increasing our control and expanding to new geos.