Enabling Direct to Consumer Innovation
Milupa enjoys great product availability, with a highly developed distribution network. Our task was to audit and analyze the customer journey, understand the decision triggers and possible leaks and create a DTC offering that would truly service consumer needs.
We assisted in crafting a distinct DTC proposition by choosing the right assortment as well as “quality of life” services. For example, we designed a pre-scheduled, subscription service, built around the innate repeat purchasing pattern of baby nutrition products. Customers can order a month’s supply of baby milk powder products, schedule bi-weekly deliveries and payments and not have to worry about running out ever again.