A Digital Campaign with a Storybook Ending
All digital communications are measured based on two global KPIs, meeting a strict cost per sale (CPA) target and generating a profitable ROAS (return on advertising spend) on scale.
Re-focused our SEM (search engine marketing) to expand and increase visitors in our e-shop.
Used retargeting with automated messaging personalization, continuously re-evaluating and expanding on our custom audience segmentation, capitalizing on opportunities for up-selling, cross-selling and overall conversions.
Between May 2019 and April 2020, we achieved the following results:
January - April 2020 (after the new website launch and adaptation of strategy to COVID-19).